Campaign | Pepsi & Lays

PROBLEM

Consumers agree that soda & chips go together. But how do we make Pepsi & Lays the preferred combo?

SOLUTION

THE SNACK STACK. ONE STACKED COMBINATION.
There is no better combination than Pepsi & Lays, so why not sell them together? Stacked. The Snack Stack is the sensibly proportioned all-in-one party kit for any occasion. Not only will the product be created but the campaign will be expanded through stacked executions in OOH, print, digital and direct mail.

MY ROLE

Conception, CW

PARTNER IN CRIME
AD | Dylan Silvestro
AWARDS & ACCOLADES
2015 National Advertising Challenge | Gold