Consumers agree that soda & chips go together. But how do we make Pepsi & Lays the preferred combo?
THE SNACK STACK. ONE STACKED COMBINATION.
There is no better combination than Pepsi & Lays, so why not sell them together? Stacked. The Snack Stack is the sensibly proportioned all-in-one party kit for any occasion. Not only will the product be created but the campaign will be expanded through stacked executions in OOH, print, digital and direct mail.