Campaign | Ford Parts & Service

PROBLEM

Drivers are taking their Ford vehicles to other garages for maintenance.

SOLUTION

BEWARE OF PARTS UNKNOWN
Plant a seed of doubt in consumer’s mind by reinforcing the fact that only Ford-Trained Experts can be trusted for proper maintenance.

MY ROLE

Conception, CW & AD

PARTNERS IN CRIME
CD | Matt Fraracci
AD | Dylan Silvestro