Branded Ent. | ING

PROBLEM

Since the EU crisis, there has been a growing mistrust between the public and financial institutions. Many believe banks are disconnected; only seeing numbers and not individuals.

SOLUTION

Demonstrate their understanding that the value of money is different for each individual.

HOW

Tell the story of money.
Writable notes will be stuck onto five euro bills, that ask the simple question What did you use this note on? Randomly distributed through ING ATMs, these notes will ask the public to provide a answer. These notes will be passed along as they are spent. Online, users can track their notes’ physical journey and use. Plus, explore other notes revealing how we value money. To end the experience, a short film will be released, showcasing five individuals’ stories connected by a single note.

MY ROLE

Conception, AD & CW

PARTNER IN CRIME
CW | Momo Conzen